Grow your brand with confidence.
Grow with Cultivate.
We partner with new to market brands to accelerate their national grocery footprint.
We’re brand pioneers
Leverage our experience and background of growing brands from the ground up.
Dedicated to your success
We are a passionate sales team for our brand partners. When you win, we win.
We’ve been in your shoes
For over a decade, we’ve scaled brands on the manufacturer side of the business. From inception to national, we’ve been there.
Helping you grow fast, but smart
Our proven playbook and skill set will ensure rapid, yet sustainable growth for a healthy business.
Over a decade of expertise in brand building, retail execution and distribution.
Aaron Barnholt
Aaron learned the CPG business while working at KeHE Distributors in various roles — Category Management assistant, eCommerce Specialist, and Account Management at Albertsons Safeway. He spent 5 years in the VP of Sales role at start up brands, scaling them from farmers market brands to national brands. He has called on every national retailer in the US. Aaron’s passion is bringing founder’s dreams to life by guiding their products to the shelf.
Tom Williams
Tom has built multiple brands from conception to scale nationally. He brings to the table a large set of assets including developing sales teams, building custom programs for the largest retailers in America, and evolving brand and product portfolios. His experience encompasses work with distributors, new item launches, storytelling at retailers, co-packer relations and global supply chain management.
Retailer facing sales
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Account management
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Relationship building
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Promotional planning & execution
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Distributor management
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Retailer facing sales • Account management • Relationship building • Promotional planning & execution • Distributor management •
Account performance reviews
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Brand & Product development
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Pricing strategy and consultation
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Forecast building
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Category review tracking
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Account performance reviews • Brand & Product development • Pricing strategy and consultation • Forecast building • Category review tracking •
Get in touch.
If you want to work together or have any questions, contact us via email or phone, or send us a message using the contact form.