Grow your brand with confidence.
Grow with Cultivate.

We partner with new to market brands to accelerate their national grocery footprint.

We’re brand pioneers

Leverage our experience and background of growing brands from the ground up.

Dedicated to your success

We are a passionate sales team for our brand partners. When you win, we win.

We’ve been in your shoes

For over a decade, we’ve scaled brands on the manufacturer side of the business. From inception to national, we’ve been there.

Helping you grow fast, but smart

Our proven playbook and skill set will ensure rapid, yet sustainable growth for a healthy business.


Cultivate was instrumental in getting our brand off the ground and laying the foundation for true, explosive growth. Their knowledge set us up for success in this extremely intricate industry and they’re a top pick for pioneering young brands in the grocery space.
— Paul Voge, Aura Bora Co-founder & CEO
Aura Bora Cultivate CPG
The Cultivate team provided sound guidance and a hunger to grow our brand the right way. They’re accessible at all times, have established relationships across categories and channels, and have great understanding of what levers to pull to execute.
— Andrew Baldwin, Veyl Ventures VP of Sales
The cultivate team is amazing to work with. Most importantly, they have landed some pivotal accounts for Mezcla and have gotten some really big wins in less than 6 months working with us. On top of that, they work extremely hard, and always make themselves available when we need to chat - the Cultivate team truly goes above and beyond for their clients.
— Griffin Spolansky, Mezcla Co-Founder & CEO

Over a decade of expertise in brand building, retail execution and distribution.

Aaron Barnholt
Aaron learned the CPG business while working at KeHE Distributors in various roles — Category Management assistant, eCommerce Specialist, and Account Management at Albertsons Safeway. He spent 5 years in the VP of Sales role at start up brands, scaling them from farmers market brands to national brands. He has called on every national retailer in the US. Aaron’s passion is bringing founder’s dreams to life by guiding their products to the shelf.

Tom Williams
Tom has built multiple brands from conception to scale nationally. He brings to the table a large set of assets including developing sales teams, building custom programs for the largest retailers in America, and evolving brand and product portfolios. His experience encompasses work with distributors, new item launches, storytelling at retailers, co-packer relations and global supply chain management.

Retailer facing sales

Account management

Relationship building

Promotional planning & execution

Distributor management

Retailer facing sales • Account management • Relationship building • Promotional planning & execution • Distributor management •

Account performance reviews

Brand & Product development

Pricing strategy and consultation

Forecast building

Category review tracking

Account performance reviews • Brand & Product development • Pricing strategy and consultation • Forecast building • Category review tracking •

Get in touch.

If you want to work together or have any questions, contact us via email or phone, or send us a message using the contact form.

Aaron@cultivatecpg.com
(847) 722-8215